The Reading Category
Are you looking for a supplier of a profitable category that your consumers want and enjoy?
Our category-committed retailers receive benefits beyond the incremental sales and profits generated by these high-impulse purchase items. Consumers appreciate the enhanced shopping experience that books and magazines provide. By adding books and magazines to their retail offerings, our retailers gain a competitive advantage; consumers desire these products and will frequent the stores that they know carry their favorites. The general intensity of reading behaviors goes up with age, level of education and income. 1. Our retail customers acquire desirable consumers that have on average a higher market basket spend. 2.
As a magazine and book supplier, The News Group distributes more than 4500 different magazine and over 10, 000 book titles. With full Vendor-Managed potential for your business, you can easily add this profitable category into your stores. Contact us to get started.
Magazines Provide Your Consumers with Escape, Entertainment, Inspiration & Information
Entertainment stories like those about Heath Ledger, Obama, Jon & Kate, Michael Jackson, Farrah Fawcett continue to prove that despite the increased competition for leisure time, the Internet or the economy, desirable content drives magazines sales in your store. Success of magazines like The Economist, and Maclean’s 4. prove that consumers continue to want to be informed through this medium. We optimize sales and profits of this category.
Still need more information?
Optimize The Magazine Category In Your Stores
The News Group provides best-practice merchandising and RDA Collection for qualifying retailers, merchandising information and category management tools to ensure proper space allocation and presentation of the best-selling titles and to leverage the impulse purchase nature of the product.
Even if you qualify for and are supported with our merchandising services, we know you’ll want to make the most of this category in your store, a few minutes a day is all it takes. For an updated Customer Information Guide that provides valuable tips and order processing information, please Contact us to get your guide today.
In all cases, all our departments work toward increasing your sales and profitability of the category. We’re in business with you as our partners, to provide the pleasurable experience of reading to your consumers.
Books Are Strategically Important
Your customer is excited about reading! The increase in literary reading can be attributed to Oprah’s book club, the huge popularity of book series like “Harry Potter” and the “Twilight” series of books and community-based programs like the “Big Read”. 3.
Mass market, grocery and specialty retailers are among the fastest growing retail channels for books. This high profile, high-ring category, has assumed increasing strategic importance to our retail customers. In order to provide a dedicated source of support and coordination for our clients, The News Group has greatly increased its book department’s investment in people and technology. The move is just one signal of the company's focus on the book category, which continues to grow as a percentage of total News Group sales.
Are you looking to add books to your mix? We’ll consult with you to ensure it’s a good fit for your store and also provide you with optimal assortments within the category and we present the latest hot-selling books that your consumers are looking for. Are you ready to get started?
Still need more information?
1. The Book Retail Sector in Canada – Turner Riggs
2. www.magazine.org
3. “Reading Increases for Adults” By Motoko Rich www.nytimes.com/2009/01/12
4. Maclean’s Magazine – Canadian Title from Rogers Publishing
Logistics
Do you have a product or series of products that you need to get from point “A” to point “B” on a regular basis?
By utilizing our existing infrastructure and tying into our path from point of origin to point of consumption, suppliers to the retail customer are able to realize cost savings. Our North American wide, coordinated just-in-time logistics and distribution can be your solution. With over 140 service centers and 30 distribution centers, we can easily incorporate your products into our infrastructure and provide you with low cost delivery to over 30,000 retailers a week. Contact us to learn more
Retailers realize the benefits of more consolidated distribution and logistics. Our infrastructure and systems allow us to effectively and efficiently accommodate multiple products in one facility and distribute them to where they are needed, thereby increasing retailers return on capital. Contact us to learn more
We’ve recently invested significantly nation-wide in infrastructure and new order assembly systems that increase capacity and accuracy of your product requirements. While operating across North America, local operating management enables the retailer to tie in to local market expertise.
Merchandising Services
Do you sell more of your product with intelligent, consistent and diligent merchandising?
Our qualifying retailers not only benefit from labor savings and the commitment to a set of retail merchandising standards, but consumers also purchase more from a consistently attractive display of product. Our commitment to understanding how your consumer purchases, leveraged by market studies that are put into practice, ensures that each retailer is optimizing return on the category.
Our merchandisers are in over 20,000 retail locations each week. As a supplier to multiple retail locations, our North-American wide merchandising service provides you with a competitive advantage; we have the ability to handle all of your merchandising and product maintenance at your retailer locations. Your focus can comfortably be on your core competency, while we seamlessly coordinate our Merchandisers through our structured network and leading Internet tools. On-going auditing provides assurance of maximized compliance.
Category Management
If you view product categories as strategic business units and wish to enhance sales and profitability for each unit, you require Category Management. Utilizing Category Management with us as your collaborative impartial Category Captain will help you realize your goals.
Integrated into and supporting each of The New Group’s offerings is Category Management. Our retailers benefit from maximized space profitability through shelf- space allocation, coordinated racking development and production, assortment composition and inventory-level control. Implementation at store-level is the key to success and we consistently work with you toward achieving mutually agreed-upon goals.
Our proprietary data solutions, including our data warehouse and advanced data-mining software allows customized category management for each individual store or retail chain. Either for the reading category or with the capability to serve other product categories as well, with us as your partner in Category Management, you’ll reap the advantages of expert knowledge systems. Contact us to learn more.