How many stores do you serve on a regular basis?
In North America, we service over 30,000 stores weekly.
Who are your customers?
Our clients encompass a wide variety: Best-of-breed nationwide retailer chains, regional retail chains and independent retailers throughout North America.
What other products does your company deliver?
Our infrastructure and systems allow us to effectively and efficiently accommodate multiple products in one facility and distribute them to where they are needed, thereby increasing retailers return on capital.
If you do not have a distribution center and a product you need delivered, or are a supplier that is looking to access new opportunities, contact us, we may be able to help.
What product do you merchandise?
Our merchandisers are in stores every week and able to expertly merchandise product that requires consistent maintenance. Should you have a requirement that matches our capabilities, contact us, we may be able to help.
How would category management help my company?
We would be your impartial category captains with the ability to provide you with best sales case scenarios for your company, maximizing your space profitability. Contact us, we may be able to help.
The Reading Category
Why do I receive so many copies of a particular title?
Publishers run on average a 40-50% sell through, therefore at any given time when the next issue comes out, you will be returning half of the magazines you receive. This is to avoid outages; sellouts as a result of a popular cover or content. A popular celebrity or hot topic could spike that magazine’s sales for a particular week and month. Our technology constantly monitors your allotments and automatically adjusts your numbers either up or down based upon your particular sales requirements.
What is “Sell Through”?
The percentage of copies of a particular title that are received and sold versus returned. Publishers of magazines like to run a sell-through of 40-50%. Some publishers however are the exception to that rule in that they run sell-through numbers that are much higher.
Why am I not able to get any more Cosmopolitan?
While the average sell-through is 40-50%, some publishers choose much higher sell-through numbers in order to create more efficiency. The result is that we only receive a limited supply and are unable to get more ourselves. This limited supply goes to those locations that prove to sell the copies.
How do I tell if a title is out of date?
1. If you have a copy of the title, call the toll free number and ask them to verify the off sale date. Supply the bipad and issue code. If you have a number of titles to check, please have the complete list ready. Ready to contact us? Click Here.
2. If you have more than one issue, check the issue codes and keep the higher number. Occasionally there are monthly and special issue titles running with the same bipad… keep the highest number of the monthly and the highest number of the special issue. Note: monthlies run 01 – 12 and generally, special issues use higher numbers.
How do I get started carrying magazines and books?
Call our Customer Service and they’ll ensure a Regional Account Manager contacts you directly to see if the periodical category makes sense for your business and location. We’ll determine your selection and quantities based upon proven successes of similar stores, provide display options and determine a timeline for implementation. Ready to get started? Click Here.
What are the hottest categories in Magazines?
The 10 top subject categories are: Weeklies/ Tabloids, Women’s General, Fitness & Health, Home Décor, Social & Literary, Food, Puzzles, Automobile, Teen and Crafts/ Sewing
How many new magazine titles are there?
Approximately 4500 with approximately 450 being introduced each year
Why is it important to display my magazines as soon as they arrive?
Magazines, like eggs and milk are perishable. An old story is a story that is not interesting anymore, therefore it is important to display your magazines as soon as they arrive. No one wants to buy last week’s People Magazine. The faster the titles are on display the more sales you will achieve.
How many book titles do you carry?
At any one time, the number is around 10, 000 and growing
How do I Re-order books or magazines?
- Email us or Call the 1.800 - toll free number... Contact Canada or USA Customer Service
- Follow Voice Prompts
- Have the following information ready:
> Your News Group account number
> For Magazines have the title, bipad and issue code
> For books use the ISBN and title
How do I find the magazine bipad and issue?
Usually on the bottom corner of any magazine you will find both bipad and issue code. Note, for US magazines, often the Canadian bipad will be placed vertically on the left hand side of the bar code.

How do I find the ISBN?
Usually at the back of the book cover, at the bottom, you will find the ISBN.
What do you do with unsold magazines and books?
All unsold magazines are shredded and 100% recycled. Books either have their covers stripped and are shredded, or are returned as a full copy back to the publisher.
Can you donate unsold magazines to a school or charity?
Our agreements with our publishers will not allow this, as all unsold magazines must be shredded and recycled.